Bandit Running: ad concepts

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Bandit Running

Sponsored · Exhibit 01 · Split Shorts Menu

Split shorts, born in Brooklyn.

Women's RipSpeed™ 3" Split Shorts come from a brand born in Brooklyn and refined by the NYC Running Community. Race-day shorts, meticulously crafted. Pick your size, pick your route, and head for the start line.

Shop the shorts and take your own route to the start.

Split shorts. Brooklyn born.

Women's RipSpeed™ 3" Split Shorts

RipSpeed™
Split Shorts
Born in Brooklyn
Refined by the NYC Running Community

BANDITRUNNING.COM

Split Shorts, Brooklyn Born

Shop Now

Format: Menu-card split, product photo
Persona: Runners shopping for race-day split shorts
Reason to buy: Born in Brooklyn
Funnel stage: Top of funnel
Product: Women's RipSpeed™ 3" Split Shorts
Lands on: Landing page

Why it should work. Leads with the origin line and a clear product name for cold traffic.

Tests. Whether an origin-led hook beats a product-led hook with cold traffic.

Bandit Running

Sponsored · Exhibit 02 · Member Price Crop

Your next run top costs 10% less with the Membership.

Members get 10% off every order. Join for $125 and the Women's Vanisher™ Race Crop - Bauhaus Blue is just the first thing you save on. Most Memberships pay off by the 2nd purchase, so the crop you want now is not a one-off decision.

Join now, then check out the Race Crop with your Member price.

Members get 10% off every order.

Members save on every order

JOIN NOW ( $125 )

BANDITRUNNING.COM

Members save 10%

Join Now

Format: Offer on product photo
Persona: Runners eyeing a second order before the season turns
Reason to buy: Members save 10%
Funnel stage: Bottom of funnel
Product: Women's Vanisher™ Race Crop - Bauhaus Blue
Lands on: Landing page

Why it should work. Puts the real Membership offer on a hero product for people close to buying.

Tests. Whether the Membership offer converts better than a product-only message.

Bandit Running

Sponsored · Exhibit 03 · Early Access Collage

Members shop 24 hours before the public.

Women's Adapto™ 2-Way Zip Race Crop is the kind of drop Members see first: early access to everything, 24 hours before the public. As long as you're online when it drops, you'll most likely get what you want.

Join The Membership before the next drop.

Early access

Online when it drops

Members first

First in line. 24 hours early.

Join The Membership

BANDITRUNNING.COM

Early access for Members

Join Now

Format: Three-photo collage
Persona: Runners who keep missing the drop by an hour
Reason to buy: Early access
Funnel stage: Middle of funnel
Product: Women's Adapto™ 2-Way Zip Race Crop
Lands on: Landing page

Why it should work. Early access is a reason to join before the product is even in the cart.

Tests. Whether early access moves people who already like the product.

Bandit Running

Sponsored · Exhibit 04 · Cadence Short Breakdown

Striped Cadence™ compression, broken down.

Women's Striped Cadence™ 5" Compression Shorts, from a brand born in Brooklyn and refined by the NYC Running Community. Everything you need to know is in the name, and each piece of it is what you get on your run.

Find your size and go run.

Striped Cadence™, broken down

1Striped Cadence™
2Compression
3Shorts
4Born in Brooklyn

BANDITRUNNING.COM

Striped Cadence™ Shorts

Shop Shorts

Format: Product photo, ingredient chips
Persona: Women choosing compression shorts for race day
Reason to buy: Born in Brooklyn
Funnel stage: Middle of funnel
Product: Women's Striped Cadence™ 5" Compression Shorts
Lands on: Landing page

Why it should work. A clean read of the product name gives a skim-friendly spec in the feed.

Tests. Whether a spec-style creative beats a lifestyle creative for shorts.

Bandit Running

Sponsored · Exhibit 05 · Micromesh Long Sleeve

Long sleeve for the cooler run. 10% off for Members.

The Men's Micromesh™ Long Sleeve comes from a brand that makes running singlets, tops, shorts, tights, sweats, hats and socks. Members get 10% off every order, this one included.

Add it to the cart, then join The Membership.

Long sleeve. Members save 10%.

10%

Members get 10% off every order.

BANDITRUNNING.COM

Micromesh™ Long Sleeve

Shop Long Sleeve

Format: Product hero
Persona: Runners building a fall layer rotation
Reason to buy: Members save 10%
Funnel stage: Middle of funnel
Product: Men's Micromesh™ Long Sleeve
Lands on: Landing page

Why it should work. One big number on a hero shot makes the Member saving readable in a second.

Tests. Whether a number-first hero beats a product-name-first hero.

Bandit Running

Sponsored · Exhibit 06 · Free Shipping Navy

Free shipping starts at $175 in the US.

Add the Women's CoolGrid™ Race Singlet - NY Navy and see how close you are: free shipping on all orders $175 US, $200 INT’L. Born in Brooklyn, refined by the NYC Running Community, and on its way to your door.

Fill the cart, skip the shipping cost on the way out.

FREE SHIPPING

Add one more, ship free

ALL ORDERS $175 US, $200 INT’L

BANDITRUNNING.COM

Free shipping from $175 US

Shop Now

Format: Offer on product photo
Persona: Shoppers who are one top short of free shipping
Reason to buy: Free shipping
Funnel stage: Bottom of funnel
Product: Women's CoolGrid™ Race Singlet - NY Navy
Lands on: Landing page

Why it should work. Gives people with a loaded cart a clear target to cross.

Tests. Whether the shipping threshold lifts basket size.

Bandit Running

Sponsored · Exhibit 07 · Sock Drawer Upgrade

Meticulously crafted socks. Yes, socks.

The 2021 NYC capsule marked our final release as a sock brand. Socks never left the lineup: LITE RUN™ SOCKS now sit next to our singlets, tops, shorts, tights, sweats and hats, all meticulously crafted.

Start at the sock drawer and work up from there.

Born in Brooklyn

Meticulously crafted. Even socks.

BANDITRUNNING.COM

LITE RUN™ SOCKS

Shop Socks

Format: Full-bleed photo
Persona: Runners who upgrade everything except their socks
Reason to buy: Born in Brooklyn
Funnel stage: Top of funnel
Product: LITE RUN™ SOCKS
Lands on: Landing page

Why it should work. Uses the sock-brand origin as a low-price entry into the range.

Tests. Whether origin storytelling works as a top-of-funnel hook for socks.

Bandit Running

Sponsored · Native 01 · Notes Before Checkout

My checkout notes, written before the Sunday long run.

Our Membership math, on a notes page: Members get 10% off every order, and most Memberships pay off by the 2nd purchase. Start with the Women's Striped Cadence™ 5" Compression Shorts - Black / Bauhaus Blue and see how the list adds up.

Do the math, then join.

Women's Striped Cadence™ 5" Compression Shorts - Black / Bauhaus Blue

Notes

Do the Membership math

Sunday long run
Compression, black
Join The Membership first
Pays off by the 2nd purchase

BANDITRUNNING.COM

Membership math

Join Now

Format: Notes app over product photo
Persona: Runners weighing whether the Membership is worth it
Reason to buy: Pays off fast
Funnel stage: Middle of funnel
Product: Women's Striped Cadence™ 5" Compression Shorts - Black / Bauhaus Blue
Lands on: Landing page

Why it should work. A phone-notes look reads as a person thinking it through, not as an ad.

Tests. Whether a native list format lifts Membership sign-ups.

Bandit Running

Sponsored · Native 02 · Run Club Chat

Is the Membership worth it? Asked in the group chat.

Short answer from the group chat: most Memberships pay off by the 2nd purchase. Members also get 10% off every order and early access, 24 hours before the public. Start with the Women's Vanisher™ 5" High Waist Compression Shorts - Steel Horizon.

Join now and check out.

Run Club

Is the Membership worth it?

Women's Vanisher™ 5" High Waist Compression Shorts - Steel Horizon

Join The Membership. Most Memberships pay off by the 2nd purchase.

Okay. Joining before I check out.

BANDITRUNNING.COM

Pays off by the 2nd purchase

Join Now

Format: Message thread with photo
Persona: Runners who ask friends before they join anything
Reason to buy: Pays off fast
Funnel stage: Bottom of funnel
Product: Women's Vanisher™ 5" High Waist Compression Shorts - Steel Horizon
Lands on: Landing page

Why it should work. Answers the main objection to a paid Membership in a friend-to-friend format.

Tests. Whether a chat creative closes people who hesitate at the Membership price.

Bandit Running

Sponsored · Native 03 · Black or Navy Poll

Black or NY Navy? Settle it in the poll.

Whichever color wins the poll, Members get a yearly gift card and socks, plus 10% off every order. Pick your color first, then pick your Membership, and put the Women's CoolGrid™ Race Singlet - NY Navy in your cart.

Vote, then fill your cart.

Black or NY Navy?

BlackNY Navy

BANDITRUNNING.COM

Black or NY Navy poll

Shop Singlets

Format: Stories poll
Persona: Women choosing between two colors for the next top
Reason to buy: Yearly gift card
Funnel stage: Top of funnel
Product: Women's CoolGrid™ Race Singlet - NY Navy
Lands on: Landing page

Why it should work. A color vote invites a tap, and the Membership perk rides along in the copy.

Tests. Whether interaction-style creatives earn cheaper clicks.

Bandit Running

Sponsored · Native 04 · Camera Roll Sunday

Camera roll from a Sunday run, long sleeve included.

Born in Brooklyn, refined by the NYC Running Community: that is how we describe the Men's Micromesh™ Long Sleeve. Share your Sunday run in it and show us what your camera roll looks like.

Long sleeve on, your route.

RecentsSunday
early morningEdit

Sunday run, straight from my camera roll

BANDITRUNNING.COM

Micromesh™ Long Sleeve Tee

Shop Long Sleeve

Format: Camera-roll share
Persona: NYC runners who photograph every long run
Reason to buy: Born in Brooklyn
Funnel stage: Top of funnel
Product: Men's Micromesh™ Long Sleeve
Lands on: Landing page

Why it should work. A camera-roll look feels like a runner's post and carries the origin line lightly.

Tests. Whether UGC-style framing beats studio framing for cold traffic.

Bandit Running

Sponsored · Native 05 · Race Day Packing List

Race-day packing list, short version.

Women's RipSpeed™ 3" Split Shorts are on our race-day packing list. Brooklyn born, refined by the NYC Running Community. Check the list, pick your size, and tick the shorts off first.

One item down. Shop the rest.

Notes

Split shorts: checked

Split shorts, yes
Race day sorted
Membership before checkout
Free shipping, please

BANDITRUNNING.COM

Race-day packing list

Shop Shorts

Format: Notes app over product photo
Persona: Runners with a long race-day checklist
Reason to buy: Born in Brooklyn
Funnel stage: Top of funnel
Product: Women's RipSpeed™ 3" Split Shorts
Lands on: Landing page

Why it should work. A checklist places the product in a real race-day moment.

Tests. Whether the occasion angle beats the origin angle for split shorts.

Bandit Running

Sponsored · Meme 01 · Full Price Drake

Full price is so last order.

Members get 10% off every order. That includes the Women's Striped Cadence™ 5" Compression Shorts. Join The Membership once, and most Memberships pay off by the 2nd purchase. Your shorts drawer will thank you.

Join The Membership and save.

Full price? Not for Members.

Drake Hotline Bling meme about Bandit Running

Paying full price on every order

Members get 10% off every order

BANDITRUNNING.COM

10% off every order

Join Now

Format: Meme template, product swapped in
Persona: Runners tired of paying full price
Reason to buy: Members save 10%
Funnel stage: Middle of funnel
Product: Women's Striped Cadence™ 5" Compression Shorts
Lands on: Landing page

Why it should work. The Drake format makes the Member saving a one-glance comparison.

Tests. Whether humor lifts Membership interest.

Bandit Running

Sponsored · Meme 02 · Early Access Glance

Members get there 24 hours before everyone else.

Early access to everything, 24 hours before the public. Join The Membership, and the Women's Vanisher™ 5" High Waist Compression Shorts - Steel Horizon is not a race to the cart anymore.

Join now, shop first.

Early access beats refreshing

Distracted Boyfriend meme about Bandit Running

24 hours before the public

Me, mid-checkout

Waiting for the public drop

BANDITRUNNING.COM

Shop 24 hours early

Join Now

Format: Meme template, product swapped in
Persona: Runners who refresh the page at drop time
Reason to buy: Early access
Funnel stage: Top of funnel
Product: Women's Vanisher™ 5" High Waist Compression Shorts - Steel Horizon
Lands on: Landing page

Why it should work. The distracted-boyfriend frame turns early access into temptation.

Tests. Whether a meme hook gets early access across to a cold audience.

Bandit Running

Sponsored · Meme 03 · Two Perks Dilemma

Free shipping or 10% off? Pick the Membership.

Free shipping over the order minimum. Members get 10% off every order. Put the Women's Striped Cadence™ 5" Compression Shorts - Pavilion Blue / Steel Horizon in the cart and let both perks work for you.

Do not choose. Take both.

Free shipping or 10% off?

Free shipping

10% off every order

Me, deciding whether to join The Membership

BANDITRUNNING.COM

Free shipping + 10% off

Shop Now

Format: Meme template, product swapped in
Persona: Shoppers comparing perks before they buy
Reason to buy: Free shipping
Funnel stage: Middle of funnel
Product: Women's Striped Cadence™ 5" Compression Shorts - Pavilion Blue / Steel Horizon
Lands on: Landing page

Why it should work. Shows two real perks as a pick-one joke and resolves it with both.

Tests. Whether perk-stacking copy beats a single-offer message.

Bandit Running

Sponsored · Meme 04 · Expanding Cart Brain

Four levels of shopping for a race crop.

Level four is the Women's Adapto™ 2-Way Zip Race Crop with a Membership: 10% off every order, early access, and most Memberships pay off by the 2nd purchase. Skip straight to the last level.

Join now and level up.

Cart brain, fully expanded

Expanding Brain meme about Bandit Running

Buy one top

Join The Membership

Pays off by the 2nd purchase

Early access, 24 hours early

BANDITRUNNING.COM

Level up your cart

Join Now

Format: Meme template, product swapped in
Persona: Runners who do the math before buying
Reason to buy: Pays off fast
Funnel stage: Top of funnel
Product: Women's Adapto™ 2-Way Zip Race Crop
Lands on: Landing page

Why it should work. Escalating logic is a natural fit for stacking Membership benefits.

Tests. Whether the payoff claim lands better as a joke than as a statement.

Bandit Running

Sponsored · Meme 05 · Brooklyn Doge Tee

Meticulously crafted by runners, not spreadsheets.

Meticulously crafted running singlets, tops, shorts, tights, sweats, hats and socks, born in Brooklyn and refined by the NYC Running Community. The Men's Micromesh™ Long Sleeve is part of the lineup.

Run in what NYC runners refined.

Brooklyn born. Runner refined.

Buff Doge vs. Cheems meme about Bandit Running

Born in Brooklyn. Refined by NYC runners.

Gear refined by a spreadsheet

BANDITRUNNING.COM

Refined by NYC runners

Shop Now

Format: Meme template, product swapped in
Persona: Runners who trust gear that runners shaped
Reason to buy: Born in Brooklyn
Funnel stage: Middle of funnel
Product: Men's Micromesh™ Long Sleeve
Lands on: Landing page

Why it should work. Contrasts the origin story with generic gear without naming anyone.

Tests. Whether origin-led humor builds brand recall.

Bandit Running

Sponsored · Meme 06 · Split Shorts Tux

Shorts are fine. Split shorts are better.

Women's RipSpeed™ 3" Split Shorts: the upgrade from plain running shorts. Born in Brooklyn and refined by the NYC Running Community, meticulously crafted for runners who want more from the shorts they wear.

Upgrade your race-day shorts.

Plain shorts, meet split shorts

Tuxedo Winnie The Pooh meme about Bandit Running

Plain running shorts

Women's RipSpeed™ 3" Split Shorts

BANDITRUNNING.COM

Upgrade from plain shorts

Shop Shorts

Format: Meme template, product swapped in
Persona: Racers tired of plain running shorts
Reason to buy: Born in Brooklyn
Funnel stage: Top of funnel
Product: Women's RipSpeed™ 3" Split Shorts
Lands on: Landing page

Why it should work. The tuxedo format frames the split short as the refined choice.

Tests. Whether the product meme beats the packing-list creative.

Photography and product names belong to Bandit Running. Every ad lands on a page in this package. Memes use real, recognizable templates with Bandit Running product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.